DIY Event Hire
DIY Event Hire presented a challenge for one reason - weddings! Their products and services allow a couple to cheaply transform an affordable local venue into a fairytale destination.
However, no one getting married wants to think of their weddings as cheap - rather exclusive, luxury and comprehensive.
This brand combined rich colours and deep textures, with simple iconography and classic typography, in order to represent both sides of the cheap/luxury divide. The flexibility allows for icons to be substituted when promoting specific or expanding products, whilst the simple colour palette affords the opportunity to adapt, should the trends of the sector evolve.