When I say E-commerce, let me begin by making it clear that this isn’t just online purchase.
We’re talking an element of that, naturally, But there’s more to it. Taking a business online in its entirety is about ensuring customers and clients are fulfilled just as they would be in person.
Many of my clients enjoy online booking facilities. We often add in a measure of contact interactivity – standard forms, quizzes, competitions, and so on.
Online learning is another hugely successful way of interacting and providing services for your clients. Often referred to as an LMS (Learning Management System) it has many facets to keep your audience engaged.
Then when we arrive at the traditional shop, there are countless options to tailor and adapt said “traditional” elements, into your own style. In truth, a site should be an extension of the shop itself – with certain clients, we’ve built an epos (till system) into their site, meaning they just hook up their iPad to a card reader and have the full resources of the website in store.