As I go on about in the “6 R’s of Signatures” here, there is a lot of detail about why a signature matters. So in true Blue Peter style….
Here’s one I coded earlier…
It uses this awesome little animated gif – not a HUGE all singing all dancing stinger quality video. A simple, image that’s compressed right down to email size, but is colourful and moving, so you notice it in an email!
Plus, we’ve configured it to play nicely on a mobile and in dark mode – it here is from my own phone:
This is about as narrow as it goes. But hopefully, you can see how that row of Josh’s social icons adjusts to take up the width available and stand out.
What does a signature need to be?
Your signature needs to shift about depending on whether it’s being viewed on a tiny phone or giant tv.
It should pop out from the email page – be seen and recognised as distinctly you.
Many phones and apps offer a Dark or Light background for their users. So if your signature has a black logo or text – does it just disappear in dark mode?
Do your clients know your Facebook page? Your blog address? That you have a new feature? Why not show them
Is your signature using the best features it can right now? Or is it dated and dating your business as a result?
We’re not reinventing the wheel here, but we can add buttons to send WhatsApp messages, or Messenger chats nice and easy. Stay ahead of the curve.
Based in Hertfordshire, Orange Reel is a branding and graphic design agency focused on bringing companies all the tools required for communicating effectively.