Logo Breakdown

EnerChi Vibes

Symbology & values of the EnerChi Vibes brand

Created By

OrangeReel

Date

May 2018

About EnerChi Vibes

EnerChi Vibes is a multi-talented and multi-disciplined brand, offering services aimed at wellness and self-fulfilment. The breadth of these approaches spans the absolute clinical to the intangible spiritual - far beyond the ubiquitous "something for everyone" offering, the EnerChi Vibes services are symbolic of that within each of us - both the sum of our countable attributes and the whole of our unobservable being.

In my initial meetings with this client, our discussions kept falling to that of balance. The businesses had predominantly provided services in two fields - reflexology and energy healing. Her additional services also included psychological and hypnotherapy, as well as chakra balancing and reiki. Were we to isolate these and create a business identity which appealed to the clinical and psychological aspects of the business or one which spoke directly to the spiritualist demographic would have been a simpler task. But the combination of these elements and more, lead us to explore where each of these rooted.

EnerChi Vibes is a multifaceted business build upon health and healing, on a foundation of three cornerstones: mindfulness, physicality and energy. Communicating these positions to an audience used to seeing them in isolation from and conflict with each other, we invoked symbology. Afterall, symbols make up a business - whether they're telling you the business recycles, uses Instagram, or more nuanced symbology like using country codes or psychological colour influences. We would build the brand from the cornerstones into something observable.

Sacred Geometry

 To concentrate this into a visual, we turned to Sacred Geometry.  This ancient and yet ever redefined coalescence of mathematic theory and metaphysical symbology is the perfect reflection of EnerChi Vibes' spiritual therapies and clinical psychological services.  As with most symbols, their power comes from our ability to recognise both their aesthetic attributes and the power that cultures and societies give them - it's the difference between a horizontal and vertical stick vs the holy Christian cross.  That connection between visual and understanding is also present within the logo of EnerChi Vibes.

The harmony of the world is made manifest in Form and Number, and the heart and soul and all the poetry of Natural Philosophy are embodied in the concept of mathematical beauty.
Building The Concept

The whole of an individual treated at EnerChi Vibes is the triangular connection between mind, body and spirit.  That triangle is the start, without recognition of which nothing else can follow. 

The next simplest shape we’ve used Is the hexagon - though used here (as will be demonstrated later) as the containing shape for the seed of life - known together as Metatron's Cube.  In Judeo-Christian religions, Metatron is an Angel and the scribe of God - emblematic of the need to recognise, record and look back on ourselves and our wellbeing.  EnerChi Vibes is a secular organisation, the scribe could just as easily be embodied as Thoth (of the Egyptian Pantheon) or the Scribes of the Prophet (as in Islam).  However, the concept of EnerChi Vibes acting as a scribe for their clients is not an alien one.  It is by recognising, reflecting and/or looking back on ourselves that we can look forward, but that doesn’t have to be done alone.

This combination already shows us the shape of the Merkabah - whilst this is a symbol seen again and again in religion and culture throughout points of history, for the connection to EnerChi Vibes it is best summarised as the analogy it represents to the Chassids of Hasidic Judaism - "A person should strive to be like a Merkabah, that is to say, he should realise all the different qualities, talents and inclinations he has".

SACRED GEOMETRY
IN THE ENERCHI VIBES LOGO

The triquetra is the second most recognisable symbol from the brand perspective, a symbol over five thousand years old attributed to non-organised religious cultures such as Norse and Celtic societies.  Here we further the Mind, Body, Spirit thesis from the connection of the triangle to the interconnected, centralised state of the triquetra. Not only do each of our Mind, Body, and Spirit interact individually, but combine to show the person.

As we move towards the end of the symbols we’ve incorporated, the last to plainly recognise is the Seed of Life.  Attributed initially to Euclid in the 3rd century BCE it has been nicknamed the mother of geometry because this symbol has so many mathematical possibilities and connections.  Whilst more recent symbolic references refer to the seed as a new beginning, opportunity or path (which is definitely a relevant link for clients of EnerChi Vibes) the shape has had many incarnations – such as an icon of a rose – depicted in the “rose window “of Saint Stephen’s cathedral in Vienna, a 2nd century CE Roman mosaic in France.  However, the incorporation to the EnerChi Vibes logo focuses on it’s other two best know representations: the sun/star, and a symbol of protection.  The suns’ illumination of paths ahead is a common theme in both psychological and spiritual treatments, and there’s no doubt that the fundamental premise in all of the work EnerChi Vibes endeavours with clients and colleagues alike, that protection and a safe place to feel are ever-present.  We’ve demonstrated that with an illuminated star at each point in the seed of life when its circles intersect; these stars encircle the entire symbol and experience of EnerChi vibes.

Finally, the flower of life.  It’s not a visible symbol in the same way as the triangle or triquetra is. This symbol instead represents real life (both its symbological meaning in the cultural sense, and its visual depiction in the brand).     

The Result

SO HOW DID THESE SYMBOLS COME TO FORM THE LOGO, AND WHAT DO THEY MEAN FOR ENERCHI VIBES?

 First notice The Flower of Life – This initially complex looking design is essentially circles.  In a similar way to EnerChi Vibes offering simple services in different aspects and stages of life, which then form this more intense overall view.

The natural symbol to highlight next is the Seed of Life - an icon which lines up with the interconnecting circles of life and represents protection and the sun.  Unlike the eternal flower of life, the seed of life represents just one part and the potential it holds.  The same is true with clients - there is no one-click service we offer to solve every collision of circles in life, but we work with clients one step at a time to help them reach the potential on offer.

Whilst all our intersecting circles are clear, let’s look at what's called the Vesica Piscis – in mathematical terms, it’s the oval formed from the overlapping of two discs, such as that in a Venn diagram.  Or more aptly for us, the three Vesica Piscis formed at the centre of our Seed of Life which form the Triquetra.  The interconnection of Mind, Body, and Spirit within the protection of EnerChi Vibes upon life itself.

Looking at the points made between our Flower of Life, Seed of Life, and Triquetra, we can see the formation of the Merkabah.  This amazing mathematical symbol reaches to every point of those used in the logo.  The merkabah quote used above is beautifully emblematic of our clients striving to realise all the qualities, talents, and inclinations available to them.

Introducing our hexagon portion of Metatron’s Cube, we demonstrate each point of the hexagon combining with the exact position of the Seed of Life over the Flower of Life. This is Metatron’s Cube in two dimensions!  This represents the scribe in us all and for us, the opportunity for recognition, reflection, and/or looking back with EnerChi Vibes.

Then at the very centre, after we’ve examined, overlapped, and engaged symbols (both geometric and emblematic) you’ll find the Triangle of Mind, Body, Spirit.  All three, together – regardless of perspectives or events, just compassionate consideration of the Mind, Body and Spirit. This is what you’ll find at the core of EnerChi Vibes.